Cooper Pharmaceuticals Case Analysis - 1660 Words

Cooper Pharmaceuticals Case Analysis On the surface, the issue of Bob Marsh’s firing from Cooper Pharmaceuticals appears to be an open and shut case; he did not adhere to the repeated warnings by management to alter his performance and selling style, therefore he was fired. However, other considerations are in play when you analyze this case further. Bob was an employee of Cooper for twelve years at the time of his termination, and had seemingly improved his performance when prompted to do so. Bob was also exceptionally well received by physicians, office receptionists, and hospital personnel, which is a vital attribute when being a â€Å"detailer.† His persistent downside, though, was his lack of organization, planning, and follow-up, and a†¦show more content†¦As noted in the beginning of the case, Bob had many references from physicians and medical personnel. I believe that these relationships caused Bob to become lazy in his pre-approach and approach, and ultimately served as a crutch on which he began to rely. In addition to his lack of organization, Bob displayed more interest in developing his own promotional programs than in following the plans outlined at district meetings, and he would also second-guess promotions by deciding, on his own, which products to promote. This should have been a huge red flag for John Meredith. What would happen if a baseball player blatantly disregarded a sign and decided to swing when his coach told him not to swing? That player would find himself on the bench. If that player continually disobeyed his coach’s instructions he would find himself looking for a new team. In this instance, though, Bob was not benched. He was instead given a list of suggestions on how he could improve in certain areas, including: * Should overcome the tendency to prejudge customers and promotion programs * Should be more responsive to management directives * Should give more attention to planning and organization As becomes evident as Bob’s tenure at Cooper Pharmaceuticals continued, he failed to adopt this initial list of suggestions, yet his employment perpetuated. After John Meredith, there was Bill Couch, then Jim Rathburn, followed byShow MoreRelatedWestern Pharmaceuticals aB Essay1073 Words   |  5 PagesWestern Pharmaceuticals (Aamp;B) 1 MGT 309 - Western Pharmaceuticals (Aamp;B) Case Analysis 4 February 1, 2015 Latrina L. Black Professor James Maddox Western Pharmaceuticals (Aamp;B) 2 Background Western Pharmaceutical (A) was founded by George’s grandfather in Los Angeles. George, who is the CEO of the newly formed United Pharmaceuticals, decided to have Western Pharmaceuticals (A) merge with one of the largest over-the-counter cold remedy companies, Atlantic Medical. This mergerRead MoreWhat Is A Pilot Study748 Words   |  3 Pagesas it enable the researcher to vary the questions and also seek for further details from the respondent as may be appropriate (Blumberg, 2008). Secondary data will be collected from journals and book reviews of the strategies the multinational pharmaceutical companies apply to overcome the challenges from the generic industry. 3.7 Pilot Study Welman, Kruger and Mitchell (2008) argues that a pilot study is carried out for the following reasons: to detect possible flaws in the measurement proceduresRead MoreBusiness Ethics2016 Words   |  9 PagesBusiness Research Ethics â€Å"Ethics are norms or standards of behavior that guide moral and choices about our behavior and our relationship with others† (Cooper Schindler, 2011, p.). When a business conducts a research, the business uses ethics to guarantee that no individual will be hurt or suffers from the consequences from the research. When a business is planning a research, some of the ethics a business must consider are to: protect the rights of the individual, follow the ethical standardsRead MoreThe First Fundamental Theorem Of Welfare Economics1392 Words   |  6 Pagescondition of the First Welfare Theorem. In a healthcare market, power can be defined as any circumstance where the price of health services depends on how much the provider decides to produce (Mwachofi, et al, 2011). In the case of a monopolist, single providers, such as a pharmaceutical provider, leverage their market position to increase and maintain prices above the perfectly competitive price. This price-setting att ribute often leads to market failure, as it imposes higher prices for consumers andRead MoreEnvironmental Factors Affecting Pharmaceutical Industry and Implications of Changing Business Environments3447 Words   |  14 PagesFACTORS AFFECTING INDUSTRY 1 I.1. PESTEL ANALYSIS 1 I.2. FIVE FORCES MODEL 3 II. IMPLICATIONS OF CHANGING BUSINESS ENVIRONMENT 4 III. USE AND LIMITATIONS OF TOOLS APPLIED 5 III.1. USE AND LIMITATIONS OF PESTEL 5 III.2. USE AND LIMITATIONS OF FIVE FORCES MODEL 6 SUMMARY 6 APPENDIX 1 8 APPENDIX 2 9 REFERENCES 10 INTRODUCTION The origin of the modern pharmaceutical industry can be traced to the late 19th centuryRead MoreClinical Trials And Observational Studies1350 Words   |  6 Pagestreat from published or unpublished data obtained from principle investigators or pharmaceutical firms. After combining the data sources, the result showed a statistically significant reduction in total mortality and in combined endpoint of mortality or hospitalization for congestive heart failure. Several different ACE-I showed similar benefits in a broad range of patients.(21) Healey et al. conducted a meta-analysis study, who identified all randomized clinical trial data evaluating ACE-I for theRead MoreEssay on The Importance of Protecting Our Natural Resource- Water2388 Words   |  10 Pageswater. With so much water around us, how can 1.1 billion people still lack access to clean water (Cooper, Water Shortages)? People are already using fifty four percent of all the freshwater available on this planet (Cooper, Water Shortages). We cannot afford to neglect something so essential to our very survival. We must defend our most important natural resource—water. According to CQ Researcher’s Cooper â€Å"More than a billion people around the world lack access to safe drinking water and their numbersRead MoreA Case Study Approach for Understanding Supply Chain Orientation in Indian Pharmaceutical Firms6805 Words   |  28 PagesA Case Study Approach for Understanding Supply Chain Orientation in Indian Pharmaceutical Firms TOPIC AREA: OPERATIONS AND SUPPLY CHAIN MANAGEMENT Authors: Dr. J Shanmugan, Dr. Sajal Kabiraj Email: jshanmugan@skylineuniversity.com, skabiraj@skylineuniversity.com Address: Faculty Block 2, Skyline University College, P.O Box 1797, University City of Sharjah, Sharjah, UAE Tel: 06 5441155 Ext 234, 219 A Case Study Approach for Understanding Supply Chain Orientation in Indian Pharmaceutical FirmsRead MoreEmployers Can Increase Employee Retention1402 Words   |  6 Pageswas spent on direct healthcare (Matke and others, 2013). This wide gap of cost between healthcare costs and the total monetary expenditure related to chronic illness can be explained by absenteeism and presenteeism. Results from a Price Waterhouse Cooper Survey included in the Rand report, found that indirect costs, such as days missed at work, or under performance while at work, were four times higher for employees with chronic diseases than with those without. So how do employers combat all ofRead MoreSummarise and Discuss the Presentations of Mental Health in the Two Newspaper Articles Given in Appendix 1. (1500 Words).1864 Words   |  8 PagesEuro depression league. (Jenny Hope, Daily Mail 1st May 2008). A study of mental illness in six countries, by Professor Michael King, found that the rate of major depression and panic syndrome was highest among males in the UK. Professor Cary Cooper from British Association of Counselling and Psychotherapy, suggests traditional British cultural patterns and long working hours means men are less able to talk about their problems than women or express their emotions so become less emotionally intelligent