Tuesday, January 28, 2020

My Childhood Essay Example for Free

My Childhood Essay When I started pre-school, I found it difficult to speak English because I spoke Chinese at home. I was distracted and frightened when I attended school in our Los Angeles neighborhood, and crime was a constant concern for us. It worried my parents to see that I was losing interest in school, so they moved me to Chino Hills after I finished 7th grade to live with my sisters, hoping that the environment would be a better place for me. The different atmosphere I was in changed my perspective on education. The students in Chino Hills are very competitive in their academic pursuits which motivated me to try harder and work up to my potential. The realization that a different environment can make a huge difference brought much confidence to me; I began developing better judgment and making better decisions toward my education. As I approached high school, I was beginning to understand the importance of an education. Although my parents remarks about school were simply for me to behave, I knew they also wanted me to have a good educational opportunity. My first year as a freshman in high school was difficult for me; it became evident that I didnt know how to manage my time. As every con has a pro, I knew that time management was no exception. Mastering the art of time management can reap great rewards, and by ignoring it I found myself facing great disappointment with my grades. At the end of the day, I tried to reflect on my performance and soon realized I have accomplished little. In my sophomore year of high school, I began to manage my time more wisely and took my education more seriously, and realized that it did not take much to use time management in an efficient manner; but the rewards were fulfilling because my grades had greatly risen. My course work and grades became obvious to me that I still had trouble managing my time. I soon started to decompose my goals, making it possible to tackle them one step at a time and realized as I progressed, my time management bettered. During my junior year, Procrastination was the biggest barrier to time management I had to face. I found it difficult at times to start working; however, I realized not working was related to the fear of poor results than it is to the actual difficulty of the work. My junior year gave a spark to my life; it helped me create a target to aim for, which is to attend a top 4 year  University and pursue my dreams in the medical field.

Monday, January 20, 2020

Internal Controls and the Sarbanes-Oxley Act of 2002 Essay examples --

In order to be successful in business, a company must be able to track their assets. This tracking system is typically done by a bookkeeper and must be reliable in order to be effective. The way a company ensures their financial records are reliable is by setting up a system of internal controls. Internal controls allow a company to protect its assets from fraud and theft as well as ensuring records are kept accurately by reducing errors and irregularities (Keisco, Kimmel and Weygandt, 2008). Internal controls work by assigning responsibility, separating duties to provide checks and balances, hiring an independent verification agent and through the use of technology and physical controls. In many instances, internal controls are required and overseen by the Sarbanes-Oxley Act of 2002. Assignment of responsibility for certain functions of the bookkeeping and accounting process ensures that when a problem occurs a specific person is accountable. This, in turn, provides an incentive to that person to do their job correctly because any issue or problem will be their sole responsibility. Splitting duties has a similar impact on employees. By providing a system of checks and balances, i.e. one person keeps the records while another keeps the assets, the chance for fraud is greatly decrease and honest mistakes are easily caught. There are many physical, mechanical and electronic controls that provide further safety for a company’s assets. These include passwords, safes, alarms, security cameras, time clocks and locks (Kiesco et.al, 2008). The use of an auditor or other third party to independently verify the bookkeeping and accounting procedures performed by employees adds another layer of safeguarding to a company’s inter... ... track the error to the fraudulent employee. In conclusion, internal controls include separation of duties, assignment of responsibilities, third-party verification and the use of mechanical and physical controls. In and of themselves, these tactics stop and prevent much abuse of the bookkeeping and accounting systems. The addition of Sarbanes-Oxley requirements in 2002 require that a company enact internal controls and assign responsibility of the control system to executives and directors, further providing insurance that financial reporting is accurate. Without this insurance that reports are accurate, company stock will fall and investors will be lost. Even with intrinsic limitations, the positive aspects of good internal controls far outweigh the negative implications. Good internal controls equal accurate financial records and future company success.

Sunday, January 12, 2020

Younger and Younger Girls are Obsessed with Looking Good (Being beautiful). Its more Important to them than Anything Else in Their Lives

Advanced technology has contributed increased desire of younger and younger girls who consider being beautiful more important than anything else in the world. Today's society portrays the message that outside beauty is more important than the inner beauty through beauty pageant magazines, television programs, films, advertisement, internet and peer pressure among others. Children films and story books also depicts the importance of beauty for example Cinderella and Snow White among others, thus further idolizing the society (La et al. 2004). This has increased the desire and the pressure of the young girls to look alike with the prominent figures they see everyday and the messages portrayed such as being thin is beautiful and being overweight is ugly (La et al. , 2004). Several surveys that have been conducted reveal that advertisements geared to attract boys rarely reflect on appearance as those geared towards attracting girls for example the Barbie girl doll advertisement which reg ularly changes to meet the fashion standards set by the society (McLellan, 2002). The blame is not entirely on the media, parents too have also contributed to this fanaticism, especially when mothers have low esteem of their images and spend most of their time on the mirror flipping their hairs and pouting their lips to get the most desirable looks (La et al. , 2004). This affects the development of the children because as toddlers they try to imitate the actions of their mothers and when they grow up they aim at having better looks than their parents to improve their tainted self esteem (La et al. 2004). Today most of the parents rarely spend enough time with their children because of working for long hours thus the children spend most of their playing time watching television. Furthermore, the children of today are embraced with a pop up culture that advocates for upgrade of everything including breast implants, liposuctions and sexual competition among others. Parents of these children were teenagers in the 1980s where the beauty industry was strongly evolving resulting to the increased rate of bulling and teasing in elementary schools from those who considered themselves to be beautiful and match the standards portrayed by the over-sexed media. This explains their laxity in controlling and limiting the time and money their children spend on beauty treatments (Lowes & Tiggemann, 2003). According to Bob Reitemeier the Chief Executive of Children's society in UK reports that the two year study that they recently conducted on ten year old girls revealed that they were under pressure to grow up quickly from the society and their parents (La et al. , 2004). Other surveys that have been recently conducted reveal that more ten year old girls are focused on losing their weight because of the anxiety they have of impersonating beauty models who most of the time are their idols (Lowes & Tiggemann, 2003). The young girls spent almost all their pocket money on exercises to lose weight while saving some for future plastic surgery on their breasts or noses. There has also being reports that young diabetic girls skip out on their regularly dose of insulin as it makes them add on weight further worsening their health condition. This is because they consider beauty to be the most important aspect in their lives than anything else, even health. Thill is among one of the many girls that adores this impeccable behaviour. She has damaged her kidneys and has had to undergo surgery on her eyes twice in a period of six months because of blood vessel haemorrhage (McLellan, 2002). According to La et al. (2004), the anxiety and pressure build up in the young girls is attributed to the freedom they are accorded by their parents to access information that is linked with maturity as it perpetuates sexual and relationship behaviours. Young girls own large collection of make-up, shoes, clothes, handbags, are addiction to sexually enticing programs, spend a lot of time on the mirror when preparing themselves and must check their appearance when walking past a mirror to maintain the mature look they have adopted which they believe is beautiful. Most beauty spas report that younger and younger girls are regularly visiting their parlous to get beauty treatments like manicure, pedicure and laser hair removal among other things. Moreover the beauty spa attendants report their astonishment at the tender age of girls even five year old that are predominantly becoming their regular customers (McLellan, 2002). A survey that was recently conducted in London by Lewes & Tiggemann (2003), shows that more kids spas have been established as the youngsters are enticing the beauty industry because they earn over ?40 million per month therefore, they estimate that by the time the ten year old girls will be fifty years they would have spend a minimum of about ?400,000 on beauty treatment. Although women have greatly strive to be beautiful over the years, the trend practiced by girls at their tender age is consuming time that they can utilize to nurture their talents for instance in sports and to further improve their performances in school by reading vastly. The children also have a higher possibility of suffering from health issues in their later lives because of the early exposure to chemicals which mostly are untested. From the above information it is likely that the young girls will end up with depression from the anxiety of looking like their dream models in their later life. Most of them develop anorexia in the event of losing weight. Therefore, parents should set limitation to the kind of television programs, movies, magazines and the amount of time spent on beauty treatments parlours to avert this obsession that is slowing seeping of the pride and confidence of young girls. Parents should encourage their children to watch educational programs that have limited advertisement interruptions and allow them to participate in childhood games and activities. Moreover, they should monitor sleeping behaviour of their children as those who have a habit of sleeping late are more exposed to programs that portray sexuality and fashion as the norm of today. Furthermore, the parents should create time to spend with their children and thus monitor their growth effectively to teach their kids their purpose in life to avoid them developing future insecurities on their beauty. By so doing they will have helped their children to learn that inner beauty is more important than outside body. In conclusion I totally agree with the statement that ‘younger and younger girls today are obsessed with looking good (being beautiful). Its more important to them than anything else in their lives'. This fanaticism is wholly sad because these young children will be the future leaders of tomorrow and if not well nurtured will not effectively perform their roles thus greatly affecting their children and the old generation that will be under their care. Therefore, it is a high time for the society to start respecting children and stop regarding them in accordance to their gender.

Saturday, January 4, 2020

A Trip At The New World - 2005 Words

Japes traveled for almost three days before he arrived in the new world, a relaxing trip as the meandering trail passed many beautiful country estates a far cry from the bustling metropolis and quite unexpected. When he finally arrived at the new hotel, he was surprised by the quaint elegance. This would be the first time he worked at a Hilltop Hotel a chain known for its unparalleled commitment to customer service. He was welcomed to the hotel by a nice young bellman, his new boss, however, was on vacation, just the same he was determined to evaluate the lay of the land on his own. Although Japes served in hotels for a number of years he had never been an â€Å"executive†. In fact, he was unsure as to what that even meant, but would soon find†¦show more content†¦The lobby and front entrance were quite beautiful and truly fit into the town, the back of the house, however, was in terrible disrepair. The cafeteria was all dark grey concrete with a small salad bar set t o the side. It looked like a prison cell. The laundry area and housekeeping department were also all in concrete. The building was much older than he had thought, although it looked almost new on the outside. Japes entire focus changed from the hotel to the servers managing the hotel. He had been enamored with the excitement in the activities of the guests and the servers with whom he worked. Now, he was more curious about the managers he oversaw than the servers who interacted with the guests. It was a tremendous change in perspective. Japes wanted to have fun as he enjoyed in his previous jobs, but he also wanted to be a leader. His next introduction was to Bobbin. Bobbin was the reservation manager who worked at the hotel for many years. She was a happy server and possibly a bit of a racer at heart. She was quite active within the hotel and a true friend to Japes. Bobbin lived in the town her entire life and knew everybody in the community. This relationship gave him great insight not only into the hotel world, but also in the community. The last server that he met that day was the front office manager Nod. Japes couldn t describe the type of server that Nod was. At first sight he app eared to be a worker. He wasShow MoreRelatedEducational Trip841 Words   |  4 PagesINTRODUCTION Going on a Educational trip means more than simply leaving the school grounds. Educational trips should always have a major educational element, but the impact of Educational trips can extend much further. The importance of Educational trips includes giving students the chance to build closer bonds with their classmates, experience new environments and enjoy a day away from the classroom When students and teachers are together outside the classroom, new educational environments and experiencesRead MoreThe Acta Treaty : A Multilateral Trade Agreement901 Words   |  4 Pagesnegotiations on that agreement had begun several years ago in October 2007 between the elite of the world, led by the United States and European Union countries, in an atmosphere of secrecy. But since the negotiations began, it was leaked several drafts of the convention, all of which indicated that the agreement could threaten the right to health, the right to access to medicines around the world, especially in developing countries. It is the most important criticisms against ACTA, it seeks toRead MoreA Visit On A Road Trip Across Canada1507 Words   |  7 PagesVisit On A Road Trip Across Canada As the second largest country in the world, you better believe that Canada has plenty of roads for road trips! From the beautiful Rocky Mountains in the west, the Maritime towns along the east, and the tundras of the north, Canada has just about everything. The most daunting task might be trying to figure out just where exactly you want to go on a road trip. To help you figure it out, here is a list of 15 amazing places to visit while on a road trip across CanadaRead MoreStudy Abroad Influences A Student s Life From Personal Growth1244 Words   |  5 PagesSUMMARY The goal of this study is to see how study abroad influences a student s life from personal growth to academia. 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It’s an offer that would rarelyRead MoreModeling Travel Demand For A Bus Transport System1410 Words   |  6 Pages2011 census, the population residing in urban areas is about 31.16%.According to UN world population report (2007) about 40.76% of population in India is expected to reside in urban areas. The city of Bangalore is the third most populous and ranked fifth for its urban assemblage in India. Located in the Deccan plateau in the southern part of India, it has an urban population of about 8.52 million. According to World Bank report (2002), motor vehicle ownership has been increasing 10% annually in citiesRead MoreChildhood Memories Of My Childhood1046 Words   |  5 PagesSome of my fondest childhood memories are of camping trips my parents would take me on starting at a very young age. These memories consist of walking a dark forest trail in the middle of the night, black bags hanging from the hands of all the young children with hopes of catching the mysterious snipe that had been roaming the woods, gathering around warm fires on cool nights with people you barely know and hearing out their past adventures, hoping to one day to take their place with adventurousRead MoreMy World Map Poster While Eating Breakfast Every Morning Essay1560 Words   |  7 PagesIt all started in preschool, where I would sit and study my world map poster while eating breakfast every morning. I always kept a list of places that I wanted to travel to when I got older. The endless possibilities of plac es to visit and sites to explore has always intrigued me. This idea of traveling the world is one many children dream about, but for most of youth in the United States it never becomes a reality. I spent a majority of my childhood traveling around the United States. I saw mostRead MoreWhen I Was A High School Essay1255 Words   |  6 Pageswish to expand your knowledge of this small world in which we live. His answer solidified my decision that one day I would live in the only country I could see myself grow and flourish as a person. Before I actually move to England I first want to test drive the country I could call home in a few short years. While planning my trip I decided on the Harlaxton College program because of its location, its comfortable size, and the short duration of my trip. When I think of England or the United KingdomRead MoreWorld Trade Organization ( Wto )1577 Words   |  7 PagesWorld Trade Organization On January 1st, 1995 is when something genius was invented called The World Trade Organization s (WTO) which is the main worldwide universal association managing the tenets of exchange between countries. The World Trade Organization basically supplanted the General Agreement on Tariffs and Trade (GATT), which had been in power subsequent to 1948, a couple of years after the Second World War. Prior to when the WTO was made, an activity to begin something comparable known

Friday, December 27, 2019

Stephen P. Robbins Timothy A. Judge (2011) Organizational...

Organizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins —San Diego State University Timothy A. Judge —University of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services: Ashley Santora Acquisitions Editor: Brian Mickelson Editorial Project Manager: Sarah Holle Editorial Assistant: Ashlee Bradbury VP Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Nikki Ayana Jones Senior Managing†¦show more content†¦3 The Importance of Interpersonal Skills 4 What Managers Do 5 Management Functions 6 †¢ Management Roles 6 †¢ Management Skills 8 †¢ Effective versus Successful Managerial Activities 8 †¢ A Review of the Manager’s Job 9 Enter Organizational Behavior 10 Complementing Intuition with Systematic Study 11 Disciplines That Contribute to the OB Field 13 Psychology 14 †¢ Social Psychology 14 †¢ Sociology 14 †¢ Anthropology 14 There Are Few Absolutes in OB 14 Challenges and Opportunities for OB 15 Responding to Economic Pressures 15 †¢ Responding to Globalization 16 †¢ Managing Workforce Diversity 18 †¢ Improving Customer Service 18 †¢ Improving People Skills 19 †¢ Stimulating Innovation and Change 20 †¢ Coping with â€Å"Temporariness† 20 †¢ Working in Networked Organizations 20 †¢ Helping Employees Balance Work–Life Conflicts 21 †¢ Creating a Positive Work Environment 22 †¢ Improving Ethi cal Behavior 22 Coming Attractions: Developing an OB Model 23 An Overview 23 †¢ Inputs 24 †¢ Processes 25 †¢ Outcomes 25 Summary and Implications for Managers 30 S A L Self-Assessment Library How Much Do I Know About Organizational Behavior? 4 Myth or Science? â€Å"Most Acts of Workplace Bullying Are Men Attacking

Wednesday, December 18, 2019

Ethical Considerations Selling A Product Before It s...

Ethical Considerations pt.1. Selling a product before it s finished is never a good idea, being in the software business you hear about it a lot and it never comes in a good way. Only bad things can happen when you release an unfinished product and at the same time this is another point where you have to look into the specifics of your product. Most often the products that are released before they are completed are software like games, these often come out to sometimes horrible releases where nothing works and they experience a lot of crashes and fails and it takes a couple of months sometimes years of patches to get everything fixed. Through that though they will have experienced high damaged and negative feedback from the people who tried to play the game or simply stuck with the game and complained about how many bugs it is. You could then offer them a discount or special reward for continuing to play the game and once the patches are in and everything is fixed all is forgiven and even those who quit the game may return to play again once things are working as they should. You are not in the game business, you do not have the same luxury, and such you also don’t possess the same responsibility. Working with business factors like bill pay, and receiving payments would indicate that this application in some form would hold, gather, or at least contain some kind of personal information about the business and their clients and since part of your contract with the businessShow MoreRelatedBusiness Analysis : Hennes Mauritz2992 Words   |  12 Pages Hennes Mauritz commonly known as HM, was in 1947 a recently inaugurated ladies store in Và ¤sterà ¥s, Sweden. It was originally named Hennes which is Swedish for her s. Hennes saw its name change to Hennes Mauritz in 1968 when the founder Erling Persson captured the premises and stock of a Stockholm hunting equipment store called Mauritz Widforss. The first store that opened outside of Scandinavia was in London, UK in 1976. HM exists in 53 nations and starting 2013, employed around 116Read MoreThe Music Industrys Digital Revolution4674 Words   |  19 Pagesartists (2008 National Association of Broadcasters). With the first wave, music emerged from the Internet; this became the most effective way to hear the latest songs before they hit the stores, besides radio. The next wave was the merger of audio technologies with computing technologies has converted music from a liquid product as Roland Trimmel calls it. This has provided sophisticated techniques to increase quality of sound by using digital noise filters and balancing. It has also provided betterRead MoreBuiltrite - Auditing Essay14429 Words   |  58 PagesLiabilities 46 Module VIII - Dallas Dollar Bank Reconciliation 48 Module IX- Analysis of Interbank Transfers 51 Module X - Analysis of Marketable Securities 53 Module XI - Plant Asset Additions and Disposals 57 Module XII - Estimated Liability for Product Warranty 61 Module XIII - Mortgage Note Payable and Note Payable to Bank Two 63 Module XIV - Working Trial Balance 66 Module XV - Audit Report 82 The following pages in this manual contain the solutions to the Biltrite Bicycles, Inc. auditRead MoreStrategic Marketing Management6331 Words   |  26 Pagesthere is a need for the strategic planning. Before going to present the key principles of the strategic planning I just want to define what is â€Å"STRATEGIC PLANNING†. Definition of strategic planning: â€Å"Strategic planning† is the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities.† In other words, â€Å"strategic planning† is to shape and reshape the company’s products and businesses to produce satisfactoryRead MoreMarketing Management130471 Words   |  522 Pagesmanagement – an introduction Marketing environment Marketing with other functional areas of management Market segmentation Market targeting and positioning Product management Brand management Pricing Channel design and management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales promotion Personal selling Public relations Understanding individual consumer behaviour Understanding industrial consumer behaviour Customer satisfaction Customer relationship managementRead MoreMarketing Mix of Add Gel Pens Ltd9388 Words   |  38 Pagesrules and regulations for exchanging goods and services. Marketing is an economic process by means of which goods and services are exchanged and their values determined in terms of money prices. It is that phase of business activity through which human wants are satisfied by exchange of goods and services. Meaning and definition of Marketing: Marketing means the process of distribution of goods and services. It is the economic process by means of which goods and services are exchanged and theirRead MoreManagerial Accounting and the Business Environment48164 Words   |  193 Pagesthe Business Environment Study Suggestions ( The prologue describes important aspects of the contemporary business environment. While there are no written assignments, you should be familiar with the major ideas as background for your study of managerial accounting. HIGHLIGHTS A. In many industries, a company that does not continually improve will find itself quickly overtaken by competitors. The text discusses four major approaches to improvement—Just-In-TimeRead MoreKfc Marketing Strategies20155 Words   |  81 Pagestheir own independent investigation to determine potential sales levels prior to signing any Franchise Agreement. Existing franchisees are a resource you can use for more KFC franchise information. A list of domestic franchise units, the franchisee s name and phone number are listed in the FDDs. How much money will I make? What will be my profit percentage? What are the profit margins of other franchisees? What kind of return on my investment may I expect? How much will food and supplies costRead MoreAirborne Express 714476 Words   |  58 Pagesbooking flights to places they had never heard of. What do you think companies can do now to prepare their managers for these new markets? What can entrepreneurs and small businesses with limited resources do? 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Tuesday, December 10, 2019

Social Marketing for the Blind Free-Samples-Myassignmenthelp.com

Questions: 1.Write a report on social issues: literature review on employment of visually disable people starting with general disability. 2.Write a report on Social Marketing Plan for DiD. Answers: 1.Background Information In relation to the welfare of the blind, it is clever to develop a social marketing plan. In order to establish reasonable change in society, both disabled and ideally abled personalities are to be accorded the same resources in favor of the blind (Clowers, 2015). For example, so as to attempt and bring out the equality between disabled people and normal ones, the settings should be reversed. For example, learning in a dark room or perhaps blindfolding the abled people. Below are further elaborations of some of the recommendations. Research Problem The issue in question is how to create a platform that would offer just as much employment opportunities to the blind as it offers to the normal man. The current society is of a corporate nature creating the impression that for one to be able to survive genuinely, he or she has the obligation to device a means of making ends meet. Equal employment opportunities to all people regardless of the types of discrimination that exist between them is the social marketing issue that has been identified in this context. Below are appropriate strategies and theories that can be applied on such an instance. To this point in the study, it is now clear beyond any reasonable doubt that already existing information has it that in order for sustainability to be fully achieved in society, first equality has to be upheld by all means. Equality in all schools of life has been an international cohesion strategy for all nations in the world. Truth is, democracy has made it easier by implementing policies and regulations that were aimed at ensuring that there will be no need for contingency plans in future. Literature Review In the personal opinion of Titchkosky Tanya, blindness is more of a disability than an inability. In her own words, she prevails upon the readers to be aware of the fact that blindness is not lack of ideal sight but rather lack of the required vision. Furthermore, she compares the personal perceptions of blindness from both the point of view of the disabled person and that of society. The reliability of this book is beyond any reproach owing to its influential publishers. According to Eyler, all types of disabilities have had their own share of contrasting opinions and feelings from the public and blindness is not any different. On the same note, she gives an example of disabilities that were mostly prone during the Middle Ages and how people at that particular point in time used to respond to such matters. She adds that times have changed and now the world considers disabilities like a stepping stone to achieve bigger goals in society unlike back then. According to Davis Leonard, this is one of the greatest books that can be used as an exquisite guideline for all researchers who are interested with the evolution of the perceptions that disabled people have been getting since the beginning of time (Davis, 2016). Blindness, for example, was said to have been one among the most empathetic disabilities of that time. In most ethical religions, blindness was mostly associated with the ability to communicate to higher and rather different beings whose nature is a little supreme than that of normal human beings. Clowers Walter states is categorically that she is well-aware of blind people who have proved to be more productive than the normal man owing to their zeal to embrace life as it is and give it the best shot. He gives an example of a stunt performer that has been blind all her life and she is now 55 years old. In his book, he describes the woman as a free spirit whose soul will never wither any time soon. It is the same spirit that she hopes other blind people can adopt (Clowers, 2015). In this book, Lawson is of the opinion that blindness is perhaps the most interesting ability following the endless numbers of far-fetched impossibilities that most blind people perform all through their lives. For example, he gives a series of stories of how blind people managed to walk into areas that they have never been before and came out exactly as they came in with no harm at all. That being established, he adds that the only fall that blind people could ever get into is letting society get in the way of achieving their success. 2.Identification of the marketing issue The marketing plan is to see to it that all disabled people, including the blind have just as much resources and opportunities as any other normal people in the real world. Creation of employment opportunities to the blind will give them a better shot of living a sustainably. In the current setting of society, for one to be able to ensure that his ends meet by the end of the day, he or she has the obligation of seeking a means of making money. One of the most prolific and compatible theory would be equality promotion. This theory states that for the whole globe to evolve from a simple form of growth and development to a more complex one, there as to be equality on virtually all fields of life. Targeting The social structure of society is the first school of life that equality has to be applied into (Eyler, 2014). Equality between the blind and those of great eyesight has to be achieved since the blind deserve just as much resources and priorities as those that are abled. Segmentation A detailed analysis of the Market segmentation as far as the employment of blind people goes brings to light the fact that the job opportunities that are selective depending with the complexity of the nature of that particular job. This should include the age group, the place where this service is offered among other specifications. To be able to level the field so that market segmentation of employment opportunities to the blind can widen, it is only reasonable to encourage all stakeholders to actively establish equal job opportunities to both the abled and disabled people in society. Appropriate Theories for the application of this problem To be able to develop this theory, positioning strategies need to be put in place. For example, both blind and normal employees be locked in a room with complete darkness and asked to complete the same task within the same duration of time. Another strategy would be blind folding the normal employees and giving them the same tasks as to those of the blind Positioning The objective of these strategies is to ensure that that target marketing ceases to favor only a particular set of capabilities based on the nature of people. That would be a totally absurd way to make judgments. Marketing Mix (4Ps) The marketing mix includes Place, Price, Product and Promotion. The Product offered is a service to help the blind sustain themselves. The Price is what they are willing to part with for the service offered. As for the Place, it is a location where the blind would access this service with ease. Lastly, Promotion will include the major skills and ability to be able to reach the niche that the product is expected to. Development of social Marketing Plan An analysis of the policies that are aimed at making these strategies come to being reveals the fact that all humanity is subject to equality in all schools of life. International agencies that are concerned with the rights and freedoms of all human beings regardless of any platforms of discrimination will come to the aid of amending employment policies that had already been established long before equality became a thing of democratic ideologies (Lawson, 2013). An analysis of the social marketing plan of the blind has proved to not only consider the welfare of the blind but to also enlighten the whole world regarding the nature of all disabilities. Evaluations and Recommendations A final evaluation of the identified social plans depicts the fact that no matter the nature of any form of disability, if really one has the zeal to make ends meet, there is nothing that can stand in their way of success. To this point of the study, it has successfully been established that subjecting employees with great eyesight to the same conditions and resources with the blind would be a great way to create a hall mark of achieving reasonable change in the whole corporate world. It is evident that through the hiring process it is evident that variety of barriers are experienced by employers on real knowledge and experience relevant in enacting. The involvement of a disable individual in advanced employment participation is a challenging and complex situation that a lot of collaboration and informative knowledge are require in the approach. Facilitators play a big role in addressing some of these challenges that are faced by the employers and difficulties on the announcement of the injustice faced by people with disabilities when it comes to employment. With this it is safe to say that knowledge and specific information is important in the building of information on the generic standard that exists currently with the aim of supporting employers References Clowers, W. (2015). Blindness: Ability not disability. New York: Sunny Press Davis, L. (2016). The Disabilities Studies Reader. United Kingdom: University of Harvard. Eyler, J. (2013). Disability in the Middle Ages: Reconsiderations and Reverberations. New York: Sunny Press Lawson, A. (2014). War Blindness. Boston: Cengage Learning Press Titchkosky, T. (2013). Disability, Self and Society. New York: AMACO